Magazine Articles
Optimizing higher ed marketing, PR, and comms to avoid the one-size-fits-all trap
Separating marketing functions can streamline efforts, boost results, and enhance institutional reputation.
4 Methods for Test Driving New Ideas
Piloting new ideas can lead to innovation, creativity, and a rediscovery of the joy of learning.
Colleges and universities are uniquely positioned to use their resources to combat institutionalized biases.
Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better
Print is on the wane in all aspects of marketing collateral and on-campus operations.
Uploading the Brand: How to Onboard New College Presidents
Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.
(co-written)
Press Releases and Website Articles
Andre Royo Inspires NYFA Students at New York Film Academy Guest Speaker Event
In an inspiring and thought-provoking guest speaker event, renowned actor Andre Royo visited the New York Film Academy (NYFA) at the New York City campus to offer students and faculty insight into the world of acting, storytelling, and the entertainment industry. Best known for his compelling portrayal of Bubbles in the critically acclaimed HBO series The Wire, Royo’s career spans a wide array of television and film roles including shows like Empire, The Path, and How to Make It in America.
Interview with author, Lisa Ko, to discuss her award-winning book, "The Leavers" and her Opening Convocation keynote address, based on the themes in her book.
Ramapo College Welcomes Second Largest First-Year Class
Welcoming a new class with highlights on the demographic make-up of the in-coming students.
Academic
Social Media and the College Student Journey: An Examination of How Social Media Use Impacts Social Capital and Affects College Choice, Access, and Transition
Doctoral Dissertation, New York University
Doctoral Dissertation, New York University
Abstract: Research indicates social media is highly influential on college choice. This doctoral dissertation focuses on how social media affects college choice, access, and transition, with an emphasis on students of color, first-generation students, and students of lower socioeconomic status.
To understand how social media may influence the college student decision-making process and journey, this research study asked students how they used social media - to research and understand college opportunities, while transitioning to college, and while attending college. The study also focused on which types of social media content and sources students found most valuable and relevant. Building on the conceptual frameworks of Social Capital and Perspectivity Framework, this study employed Quantitative and Qualitative research methods to collect data through an online survey, in-depth interviews, and narrative analysis.
This study found that social media is moderately to highly influential on college choice for most prospective students. For transition, social media was found to be a supportive source and many students connected with friends and roommates through social media between high school and college.Social media was found to be beneficial in increasing access. Many students indicated their social media networks included people they did not know in-person and whom they interacted with for advice and information on college, indicating that social media does help expand social capital and access for college-bound students.