Managed and evolved the new NYFA brand initiative - which shifted from a 30 year history of black and red branding to a new vibrant aesthetic that celebrates all the areas of film, media, and performing arts and all campuses across the US and the world. Oversee all aspects of the NYFA brand and brand use, including marketing, advertising, website, brand guidelines, logo and brand usage, regulations, creative, messaging, partnerships, etc. Oversee and manage the content, design, and UX of the NYFA website.
The Rebrand also garnered media attention and was featured in an article in The Wrap:
https://www.thewrap.com/nyfa-new-york-film-academy-rebrands-new-logo-new-website/
https://www.thewrap.com/nyfa-new-york-film-academy-rebrands-new-logo-new-website/
